One lead per phone number
Phones are stored in one format and de-duplicated per brokerage, so a returning buyer updates his existing lead instead of creating a new one.
Lead management
Real estate lead management that stops the leak
You already pay for leads from portals, ads and site banners. Lead management is making sure each one gets a fast first call and a follow-up, and that you can see which ones did not.
The problem
Why paid leads go cold
- The same buyer enquires on two portals and gets two brokers, or none.
- Enquiry forms that a visitor starts but never submits are simply lost.
- Nobody can say how long a lead waited for its first call, so nobody can fix it.
The fix
A lead pipeline you can measure
Source and campaign tags
Every lead keeps where it came from: portal, microsite, WhatsApp, import, plus the campaign tags in the link.
Unsubmitted enquiries
A microsite form that a visitor fills but does not send still reaches a broker, marked "not confirmed", after a clear notice on the form.
Ageing buckets
Fresh, warm, cooling and cold are recomputed daily from the last touch, and lists are coloured to match.
Owner tiles
Slow first calls, overdue follow-ups, cold leads and unassigned leads each link to a filtered list.
In the product
The pipeline at a glance
Lists are coloured by age and every tile links to the leads behind it. The illustration above stands in for the product and uses no real customer data.
Questions
Questions, answered
What is lead management in real estate?
It is the process of capturing every buyer enquiry, giving it an owner, contacting the buyer quickly and following up until the lead converts or is closed. Software helps by doing the assignment, timing and reminders automatically.
How do I stop duplicate leads from property portals?
Store every phone number in one format (for India, +91 followed by ten digits) and allow one lead per number per brokerage. RealtyIQ does this on every entry path, including imports and microsite forms.
What should I measure first?
Minutes to first call. It is the earliest point a lead can leak, it is fully in your control, and RealtyIQ records it for every lead automatically.
More ways brokerages use RealtyIQ
Stop paying for leads that leak
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