One-tap share
Open WhatsApp with a ready message and the project microsite link, straight from the lead.
A WhatsApp CRM for real estate that remembers
Indian buyers decide on WhatsApp. RealtyIQ makes each WhatsApp message part of the lead: one tap to send, a tracked microsite link inside, and a record that it was sent.
The problem
What goes wrong with WhatsApp follow-up?
- "I'll send you the details" is said on the call and then forgotten.
- Messages sit in a broker's personal phone, invisible to the owner and lost when the broker leaves.
- Bulk forwards without consent annoy buyers and risk the number being reported.
The fix
WhatsApp, logged on the lead
Every send is a touch
Tapping WhatsApp records a touch on the lead, which feeds the first-call timer and the ageing colours.
Tracked links
Each shared link carries the broker and channel, and clicks are counted.
Campaigns with a queue
Re-marketing campaigns build a list from your filters, then each broker sends personal messages from a queue: no blind bulk blasts.
In the product
A conversation, tracked
The chat shown here is a generic illustration, not a WhatsApp screenshot. RealtyIQ opens WhatsApp itself through standard wa.me links; sending through the WhatsApp Business API is available on higher plans.
Questions
Questions, answered
Can a CRM send WhatsApp messages for real estate?
Yes, in two ways. The simple way opens WhatsApp on the broker's phone with the message ready, and the broker presses send. The WhatsApp Business API sends approved templates from a business number and needs a Meta-approved account.
Is it allowed to message leads on WhatsApp?
Message people who gave you their number for that purpose, identify yourself, and stop when they ask you to. RealtyIQ's campaigns are sent one by one by a broker, not as anonymous bulk messages. This is guidance, not legal advice.
Do I need the WhatsApp Business API?
No. One-tap wa.me links work on every plan. The API is useful when you want templates sent from a shared business number.
More ways brokerages use RealtyIQ
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